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We operate with the regional structures defined by WEMF AG für Werbemedienforschung.
The geographical extents and population figures of the various target areas are based on official data obtained from the Federal Office of Statistics (BFS).
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Current data
Swiss federal census 2000 (published 2003)
The statistics of the official population census conducted every ten years are the only reliable basis for the calculation
of media performance figures. The different updating techniques of the individual cantons make comparisons impossible.
Regional structures WEMF 1994 |
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fact no. 7 |
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600 |
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poster campaigns so far have been tested by PPI for advertising impact |
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