The key address for poster advertising

APG is Switzerland’s largest out-of-home media provider. Innovative products. Full coverage: nationwide, regional, local. In all city centers. At all city railway stations. At the POS. More than 1400 poster networks, carefully configured according to the insights gained in 20 years of relevant advertising impact research.

With an outdoor share of the total advertising volume of more than 15%, Switzerland is the world’s poster land «par excellence». Here, the poster is a basic advertising medium that can be planned and monitored with modern instruments. It has experienced continuously above-average growth rates for more than 20 years, and has thereby gained market share at the expense of other advertising media.

		fact nr 4 25 Jahre Plakat-Werbewirkungsforschung Dokumente zum Thema Alle Publikationen auf einen Blick APG Plakate Transparenz in Leistung und Qualität, SPR+ Leistungswerte  (PDF, 1,0MB)